Florida Federation of Garden Clubs 100th Anniversary Keynote

On the memorable occasion of the 100th anniversary gala dinner of the Florida Federation of Garden Clubs held in Jacksonville, FL, Xavier Cortada graced the event with a keynote address that resonated deeply with the audience. Opening his speech on the evening of April 11th with the reflective insight, “If planting a flower is thinking about tomorrow, then planting a garden club is thinking of a century,” Cortada emphasized the crucial role that these garden enthusiasts play in fostering civic and environmental responsibility. His words celebrated their past achievements and inspired continued commitment to these ideals.

In his poignant address, Xavier Cortada underscored the escalating challenges posed by climate change and articulated the vital importance of tree planting in mitigating its effects. He inspired the members by discussing the power of art to mobilize community involvement in reforestation efforts. Highlighting his impactful FLOR500 and Native Flags projects, Cortada provided compelling examples of how art and environmental activism can intersect to foster significant ecological benefits. 

The FLOR500 project, a participatory art, nature, and history initiative created to commemorate Florida’s 500th anniversary, involved 500 artists, 500 scientists, and 500 communities planting 500 native wildflowers. Each wildflower represented one of 500 important Floridians selected by historians, thus linking the state’s cultural heritage with its environmental conservation.

Native Flags is another of Cortada’s innovative eco-art initiatives aimed at combating the effects of climate change. This project encourages individuals worldwide to plant native trees and display a green flag alongside them, symbolizing their environmental commitment. This initiative not only promotes reforestation but also serves as a visual statement of community and individual dedication to ecological sustainability.

By highlighting the synergy between art and nature, Xavier Cortada’s projects not only encouraged the audience to persist in their mission but also demonstrated how integrating artistic expression with environmental action can deepen community engagement and ensure the ecological wellness of Florida flourishes for future generations. Through this approach, Cortada effectively illustrates a commitment to the planet’s future, urging the federation to continue blending beauty with sustainability in their ongoing efforts.

The Florida Federation of Garden Clubs, Inc., established on April 24, 1924, and federated a year later, has grown to include over 150 community-based clubs with nearly 10,000 members statewide. As a charter member of the National Garden Clubs, Inc., the federation operates under the slogan, “Beautifying Florida through education, mentoring, and activism since 1924.” Its mission is to promote the love of gardening, floral and landscape design, and to uphold civic and environmental responsibility. The federation’s goals are supported through a variety of activities, including educational programs, community beautification projects, and environmental conservation efforts. With a rich history and a dynamic present, the federation continues to influence both the local and broader gardening community, fostering a love for nature and a commitment to sustainable practices.