The novel coronavirus impacts the nation during an election year, forcing campaigns to discover new ways to engage voters from home. In Florida specifically, which has been a consistently red state, the Florida Democratic Party has tested creative ideas across platforms from video games like Animal Crossing: New Horizons to phone bank wine nights and digital block parties for volunteers.

The state party, which has logged only 1.6 million calls compared to Republican 6.2 million calls, now finds itself buying more digital data than it ever has before and is stepping up its traditional social media presence. The party is also offering virtual classes on voter protection, misinformation, and cyber technology for registered democrats and on Saturday evenings hosts live games, videos, and icebreaker activities. Their goal for this election cycle: to lift up newer, younger voices.