“Florida is…” solo exhibit at Pinecrest Gardens
September 7 - October 8
Join us on Wednesday, September 13th at 6pm at the Gardens Gallery for the opening of Xavier Cortada’s “Florida is…” In his inaugural art exhibit as Pinecrest Gardens artist-in-residence, Cortada portrays Florida’s environment to connect viewers with our state’s natural beauty.
You too can participate in “Florida is…”
Help others understand and appreciate Florida’s natural beauty. Upload an image of your favorite animal, plant or place to www.floridaisnature.com and tell us why we should all care for it and strive to protect it. We will share it on our website and social media. We will also ask you to help us spread the word and get others to see that “Florida is… Nature.”
“Florida is…” runs from September 7th, 2017 through Oct 8th, 2017
You are cordially invited to
a solo show by
11000 S. Red Road
Pinecrest, FL 33156
Meet the artist at the exhibit opening on September 13, 2017.
Exhibit runs September 7th through October 8th, 2017
PARTICIPATE: Help others understand and appreciate Florida’s natural beauty. Upload an image of your favorite animal, plant or place to www.floridaisnature.com and tell us why we should all care for it and strive to protect it. We will share it on our website and social media. We will also ask you to help us spread the word and get others to see that “Florida is… Nature.”
About Florida Is Nature
Conceptualized during Xavier Cortada‘s residency at the Robert Rauschenberg Foundation Artist Residency in Captiva, Florida, “Florida is…” is an evolving body of work that depicts the natural beauty of Florida. It asks Floridians to define their state by its actual nature, not by things we do and build to displace it. Some “Florida is…” works hang as public art in public venues, admonishing viewers to find better ways to coexist with nature.
The project invites participants to capture and share their images and perspectives on the project’s online platform.
In 2015, Cortada created three permanent “Florida is” public art installations in three turnpike plazas, making them cultural destinations in and of themselves. Each focused on a different aspect of the sunshine state’s natural beauty: Endangered Animals (Ft. Drum Plaza), Diatoms (Turkey Lake Plaza), and Wildflowers (West Palm Beach Plaza).
“It is important to have the artwork connect with our local environment, and I believe that [Cortada’s] art does that in a very sophisticated way,” said architect Bernard Zyscovich in reviewing Cortada’s public art proposal for the plazas he designed. “Additionally, I love the idea of generating a series of “take aways” from [Cortada’s art] plazas and hopefully from the other plazas as well. I think that it reinforces the plaza experience as something that adds value to each visitor’s experience.“
Merchandise is branded with “Florida is” information so that it serves as a catalysts for conversations to address our state’s environmental concerns.
You can learn more about the artist by visiting www.cortada.com